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Strategy Experience
Strategy is a core competency of MarketingCavalry.com with a particular strength in go-to-market challenges. We have wide and deep experience across business categories. We've worked with Fortune 10 companies and we've worked with VC start-ups.
Our experience implies two advantages for you:
Evidence that we've "done this before" and don't waste a lot of time "spinning wheels".
Our cross-industry experience injects new thinking and consideration of methods that have proven successful for other large enterprises.
Here are just a few examples, but we have many more. to learn more
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Telecommunications - Customer Acquisition
Asked by GTE (later to become Verizon) to develop go-to-market strategy for launch of first integrated consumer telecommunications bundle in the US in 1996.
Directed research and development of market positioning that defined new product and insulated from competitive incursion.
Established on-going "learning" acquisition process that integrated with GTE call centers.
Broke all records for GTE customer acquisition and retention.
Financial Services - Business-to-Business Customer Retention
Asked by Visa, USA to develop a strategy to improve retention among Tier III member banks, while simultaneously reducing service cost.
Directed first-ever, research study among 5000 tier III, Visa member banks and illuminated new segmentation, based on customer service requirements.
Transformed manual customer promotion program to an internet-based, turn-key program, increasing customer satisfaction and lowering service costs.
For-Profit Education - Web Based Customer Acquisition
Joined Universal Technical Institute as consultant and then VP, Marketing and was asked to develop a new strategy for sales lead development and customer acquisition.
Directed customer segmentation research, sales channel analysis and lead acquisition analysis
Developed customer segmentation and new lead acquisition strategy, emphasizing frequency and conversion.
Increased lead production by 52% while decreasing cost/acquisition by 16%.
Medical Products - Sales Conversion
Asked by Baxter Healthcare to assist an unsophisticated, medical device sales force in the sale of a high margin medical nutritional to physicians.
Conducted sales and market analysis
Developed a disease-specific segmentation and an enhanced pre-qualification strategy for physician prospects
Product became market leader in 13 months.
We have many more success stories to share. to discuss your strategic challenge and we can share specific cases with even greater relevance to your situation. |
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