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Strategic Market Planning
In today's world of short-term horizons, and constant channel demands, strategic planning appears to be a luxury. At MarketingCavalry.com, we believe that a well-executed, strategic marketing process is an integration and alignment tool that can contribute to a team's success. This page explains why we qualify as strategic marketing planning experts and what makes our approach unique.
We're strategic marketing planning experts because we have been producing positive results for 15 years. Our new strategic marketing planning track record includes:
Developing the strategic plan for five successful new product introductions in two years for Baxter Healthcare.
Developing the follow-up sales strategy for the NutraSweet Company, after the introduction of NutraSweet.
Managing the strategic planning process that led to the successful introduction of GTE Communications in 22 states.
Led the strategic planning process that led to the development of the "Life Stage" engagement strategy for Northwestern University.
Led the strategic planning process that enabled the re-positioning of Universal Technical Institute, resulting in increased lead production of 52% and decreased cost of acquisition by 16%.
What makes our approach unique is that we combine strategy with an action orientation
The process is critical to success. Everyone's time is exceedingly valuable. There needs to be a clear focus on the decisions that need to be made and the information necessary to inform those decisions.
All stake holders need to be prepared with data in advance and need to understand the critical decisions to be made.
There needs to be a precise agenda and criteria for decision making.
Results and decisions have to be communicated to the rest of the organization.
The MOST important aspect of a successful strategic marketing planning process is that it's conclusions should be valid and relevant for at least twelve months. If the end-product become "shelf-ware" in a week, everybody loses.
today to discuss your marketing challengs and how we might conduct an assessment of your situation. |
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