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Interactive Strategy
If you're like everyone else in Marketing, your programs and strategies should be changing right now to accommodate changing internet usage and the explosion of prospect data that can enhance your customer acquisition. This page explains why we qualify as interactive strategy experts and what makes our approach unique.
We're interactive strategy specialists because we have been producing positive, interactive results for ten years. Among other things, our track record includes:
Work as a Sr. Principal Consultant for Diamond Technology Partners, developing internet strategies for clients such as CNet, Deluxe Check Printers and Bell Canada.
Led the agency team that developed the Member Bank web site for Visa USA.
Developed the online implementation of a turn-key promotion program, serving 5000 Visa member banks
Architected and redesigned the interactive alumni strategy for Northwestern University, for its Alumni Association and its Development web sites.
Conceived and directed the complete re-design of online communication and lead acquisition for the largest provider of automotive technical training in the US.
Developed numerous assessments and strategic recommendations for companies such as FedEx, Verizon, Stihl USA and many others.
What makes our approach unique is that we DON'T start and stop with providing your organization with a new web site:
We start with a detailed audit of your sales process and audience priorities. We challenge assumptions about sources of incremental volume. We look for opportunities to "make the pie bigger".
We then provide a unique insight into the way your target audiences acquire information and make brand decisions.
We will understand your organization's data management capabilities and look for ways to improve data utilization to increase conversion across your company.
We develop strategies that focus on relevance; ability to incite action; and simplicity over early stage technologies. We emphasize and measure effectiveness and engagement throughout the entire sales process and not just "visits to the home page".
We emphasize the continuing communication requirements of any effective interactive strategy. Effective interactive strategy entails "dialog" and is not a "one-off" process. We don't regard our work as finished until you have a blueprint and an on-going content plan for interactive communications going forward.
Read the specifics of how our process has worked successfully for and
Respectfully, if you're looking to "throw together a quick fix", we suggest you consult another company. If you believe that it's more important to "measure twice and cut once", we should probably talk.
today to discuss your situation and how we might conduct an assessment of the challenges and opportunities that lay ahead. |
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