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CEO’s and CMO’s
If your Marketing team is typical, they spend the vast majority of their time addressing distribution channel and sales channel issues, by necessity. When the need to adopt a new strategy; address a new market; or introduce a new product surfaces, every loyal member of the team says “We can do that too.”
No offense, but the enthusiasm and willingness to “pitch in” usually doesn’t produce break-through results. One of the following happens:
• Tactics that proved safe or successful in the past are applied to the new project without regard to the upside potential of innovation in customer acquisition.
• The distribution or sales channels circumscribe the limits of any new initiative before Marketing can get off the ground.
• The Marketing team can’t give adequate attention to IT and data strategy requirements going forward.
• The team brings in a high-priced agency resource that charges a premium price, based on their extensive client list. There are two problems with that approach:
•The organization over-pays for agency service fees relative to reaching customers.
•Often, the new client is a “small fish” in a “big pond” when the agency “New Business” team has moved on.
•Team members enlist point specialists who under-deliver on collateral requirements. When you hear “Our web designer can do the SEO”, RUN FOR THE HORIZON!
At MarketingCavalry.com, we specialize in quickly analyzing problems and developing innovative, strategic solutions that produce results that work in the context of your organization and your customers. Whether the target is consumers or businesses, we have a track record of real-world success that has produces dramatically lower costs of acquisition, higher lead volume, more retained customers and higher profits.
If you want to read more, check out some of our or to hear about how we approach challenges and how we might help you. |
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