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Agency Leaders
If you're an agency leader, do you wake up in the middle of the night asking these questions?
What happened to retainer-based clients? Is everything on a project basis from now on?
How do we reach the right clients for whom our strengths are an asset?
How do I add other capabilities to our portfolio without siphoning off profits to high-priced specialists?
How do I get an on-going new business process going while not getting diverted from doing quality work?
At MarketingCavalry.com, we've worked in and managed client teams profitably in agencies ranging from $1Billion+ in billings to agencies that only had 5 employees. We've been part of new business pitches that have won business at Procter & Gamble, Kraft, NutraSweet, GTE, Verizon, Mattel and many others.
By the way, we took that agency with 5 permanent employees and built it to over 60 full-time employees.
At MarketingCavalry.com, we look to establish client relationships that become partnerships, NOT project assignments. The path to profitable retainers and growth means integrating with clients' businesses and becoming indispensable over the long term. Project revenue may be keeping the doors open for you right now, but it won't allow you to grow profitably over time.
If you're looking for extra bench-strength to help refine your new business strategy, start new conversations or just to help out on that big new business pitch, today and let's go for it. |
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