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About Us
We're lucky because we get to do what we love for a living . . . solve marketing problems for organizations looking to reach new markets.
After 25 years working in marketing and advertising for organizations like Procter & Gamble, Baxter HealthCare, Phillip Morris, Northwestern University and many others, we saw an opportunity in the marketing marketplace. We help clients increase revenue by bringing new products to market; bringing existing products to new markets and developing new channels and partnerships in today's interconnected environment.
| Strategy +Technology +Experience = Success |
One of the challenges with most marketing teams today is that they're missing ONE of the three variables from the equation above. Strategies aren't adaptive as they need to be and they're focused on products and channels rather than customers. Technology is misapplied for its own sake and doesn't fit into a coherent, customer centric strategy. Experience in aligning both technology and strategy is sorely lacking.
There's a happy ending though. Combining all three variables above is exactly . By the way, we've done it practically for clients like Visa USA, Northwestern University, Philip Morris Companies and many others. Check out for specifics . . . |
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